NEW WEBSITE / REBRAND

Background: Waypoint’s website was not generating any inbound leads, was not responsive to devices and there was little to no traffic coming in. They wanted 2 websites that break out their practices, global and a healthcare specific brand.

Screenshot of Old Design
Built two websites from the ground up by myself. Worked with Practice Directors to generate copy. Pitched the Managing Partner to use Hubspot and GoToWebinar. Built branded white papers, videos, developed and curated over 30+ webinars with Practice Directors.  Used marketing automation to nuture MQL to SQL. Closed on many new accounts during my tenure.

Tech Stack: WP Engine (Wordpress), Hubspot, GoToWebinar

Screenshots of Rebranded Websites

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